Multiple sources report that Maui’s tourism industry posted significant gains in February 2026, with both visitor arrivals and spending increasing substantially compared to the previous year. The recovery continues more than two years after the Lahaina and Upcountry wildfires affected the island’s tourism sector.
- Maui welcomed 223,227 visitors in February 2026, an 11.5% increase over February 2025
- Visitor spending on Maui reached $571.5 million, up 6.8% from $535.1 million in February 2025
- Average daily visitor count was 63,300 people on the island
- Hotel occupancy in Maui County improved to 78%, with Lahaina, Kāʻanapali and Kapalua region reaching 76.3% occupancy
- First two months of 2026 brought 459,407 total arrivals to Maui with $1.24 billion in spending, a 15.5% increase over early 2025
- Statewide, Hawaii welcomed 787,024 visitors in February who spent $1.91 billion, increases of 3.6% and 10.3% respectively
- Airlines operated 4,860 transpacific flights providing over 1 million seats, an 8.4% increase in flight capacity (Maui Now)
- Canadian arrivals dropped 4.6% due to social and political challenges (Maui Now)
- Officials are monitoring potential impacts from recent Kona Low storms on March tourism figures (Maui Now)
Sources
- Maui Now: Maui visitor arrivals and spending climb in February
- Hawaii Free Press: VISITOR SPENDING AND VISITOR ARRIVALS INCREASED IN FEBRUARY 2026
Share this article