Alaska Airlines will require Hawaiian flight attendants on Seattle-based international routes to non-Hawaii destinations to wear neutral uniforms instead of traditional aloha attire. Flights to and from Hawaii will keep leis, flowers, and aloha shirts for all crew members.
- About 250 Hawaiian Airlines flight attendants on Alaska-branded Seattle routes to Europe and Asia must wear neutral uniforms.
- All flights touching Hawaii will continue to allow crew to wear leis, flowers in hair, and aloha shirts regardless of airline branding.
- The uniform change only affects non-Hawaii international routes as part of creating consistent Alaska brand experience from Seattle.
- Alaska flight attendants working Hawaii routes will also be permitted to wear traditional Hawaiian attire.
Source: Liveandletsfly
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