Maui Coffee Company has restored full roasting and packaging operations in Lahaina, relaunching its flagship 100% Maui Coffee product nearly three years after its processing facility was destroyed in the 2023 wildfires. The product is now available again to Hawaii retailers and direct-to-consumer online.
- Maui Coffee Company’s Lahaina processing facility was destroyed in the 2023 wildfires, halting production of its top-selling 100% Maui Coffee for close to three years.
- The company’s coffee farms were unharmed in the fires, preserving its local green bean supply throughout the disruption.
- Full roasting and packaging operations have now been restored, with the product available again through retail partners across Hawaii and at MauiCoffeeCo.com.
- The relaunch is part of a broader growth strategy that includes expanded wholesale distribution and an enhanced e-commerce platform.
Source: Openpr
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