Maui saw 190,404 visitors in September 2026, a 10.5% year-over-year increase, but total spending dipped 1.5% as average trip length fell nearly 11%. Year-to-date visitor counts and spending remain ahead of 2025 levels.
- September visitor arrivals to Maui reached 190,404, up from 172,327 in September 2025, driven by stronger air capacity from the continental US.
- Total visitor spending on Maui fell slightly to $409.3 million as average length of stay dropped 10.8%, from 7.27 to 6.48 days.
- Daily spending per visitor held nearly flat at $331.60, suggesting guests aren’t spending less per day — they’re simply leaving sooner.
- Through September 2026, Maui’s year-to-date visitor count is up 6.4% and cumulative spending is up 7.2% compared to the same period in 2025.
- Statewide numbers were dragged down by hurricanes Lowell and Nolo in September, with KauaÊ»i hit hardest; Maui’s performance was comparatively strong.
Source: Maui Now
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