The full marathon distance for Maui's premier running event has reached maximum capacity, though participants can still register for the half marathon, 10K, and 5K races.

• Marathon registration is completely full, indicating strong demand for Maui's premier running event
• Half marathon, 10K, and 5K distances still have available spots for registration
• The event represents a significant draw for both local athletes and visiting runners
• Visitors planning to participate should register soon as shorter distances may also fill up
• The race weekend will bring increased activity and excitement to the Maui community

Source: Maui News

The PGA Tour's upcoming schedule reduction for 2027 has put Hawaii's premier golf events, The Sentry and Sony Open, at risk of being eliminated. This could significantly impact Maui's tourism industry and the broader Hawaiian golf scene.

• The Sentry tournament at Kapalua's Plantation Course and Oahu's Sony Open may be cut from the 2027 PGA Tour schedule
• Hawaii's golf tournaments traditionally kick off the PGA Tour season, drawing thousands of visitors to the islands each January
• Loss of these events could mean reduced tourism revenue for Maui hotels, restaurants, and local businesses that benefit from golf fans
• The schedule downsizing is part of the PGA Tour's broader restructuring efforts following recent changes in professional golf
• Final decisions on which tournaments will be retained are still pending, leaving Hawaii's golf tourism industry in limbo

Source: Maui Now

Sentry has made a significant $1 million donation to support key Maui nonprofit organizations that provide essential community services. The donation benefits Maui United Way, Maui Food Bank, and Aloha Puu Kukui, strengthening the island's support network for residents.

• Three major Maui nonprofits receive substantial funding boost to expand their community outreach programs
• Maui Food Bank beneficiary status helps ensure continued food security services for island residents
• Maui United Way's inclusion means enhanced coordinated support for multiple local charitable initiatives
• Corporate philanthropy demonstrates ongoing commitment to Maui's community infrastructure and resident welfare
• Funding supports organizations that provide vital services both residents and visitors may encounter during their stay

Source: Maui Now

Maui experienced a significant boost in tourism during November 2025, with both visitor arrivals and spending showing strong upward trends. This positive momentum signals continued recovery and growth for the island's tourism-dependent economy.

• Visitor arrival numbers showed substantial growth compared to previous months, indicating renewed confidence in Maui as a premier destination
• Tourist spending increased significantly, providing much-needed economic benefits to local businesses and communities
• The November uptick suggests the holiday travel season is off to a strong start for Maui's tourism industry
• Higher visitor spending translates to more opportunities for local restaurants, shops, and service providers across the island
• The positive tourism data reflects Maui's ongoing appeal and successful efforts to welcome visitors back to the island

Source: Maui Now

Maui's hospitality sector joined forces with community groups to provide festive meals and gifts to hundreds of local seniors in their annual holiday tribute. The event demonstrates the tourism industry's ongoing commitment to giving back to the island community that welcomes millions of visitors each year.

• 500 kupuna (Hawaiian elders) received prepared meals and holiday gifts through collaborative effort between hotels, restaurants, and local nonprofits
• Annual tradition showcases how Maui's visitor industry actively supports and honors longtime residents who are pillars of the community
• Event highlights the reciprocal relationship between tourism businesses and local families, showing visitors how the industry invests in island culture
• Community partnerships like this demonstrate Maui's commitment to caring for elders while maintaining authentic Hawaiian values of respect and ohana

Source: Maui Now

While Maui's tourism industry showed promising signs of recovery earlier in 2025, visitor numbers have plateaued in recent months as the year draws to a close. The slowdown raises questions about the sustainability of the island's tourism rebound following previous challenges.

• Tourism recovery that began strongly in early 2025 has stalled in the final months of the year
• Visitor arrival numbers have leveled off rather than continuing the upward trajectory seen earlier
• The plateau may impact local businesses that were counting on sustained growth through the holiday season
• Industry stakeholders are monitoring whether this represents a temporary seasonal adjustment or longer-term trend
• The data provides important insights for vacation rental operators and hospitality businesses planning for 2026

Source: Maui Now

Hawaii's Department of Business, Economic Development & Tourism has released comprehensive visitor statistics covering December 2025, revealing multi-year tourism patterns across the islands. The data spans five years of December tourism metrics, providing valuable insights into seasonal travel trends and visitor preferences that impact Maui's vacation rental market.

• December 2025 visitor statistics show continued tourism activity across Hawaiian islands during peak winter season (DBEDT)
• Five-year trend analysis reveals December as consistently strong month for Hawaii tourism, benefiting vacation rental properties (DBEDT)
• Multi-year data compilation helps vacation rental operators understand seasonal booking patterns and visitor demographics (DBEDT)
• Statistical reports provide baseline metrics for measuring tourism recovery and growth in Hawaii's hospitality sector (DBEDT)
• December tourism data serves as key indicator for winter travel demand to Hawaiian destinations including Maui (DBEDT)

Sources

• DBEDT
• DBEDT
• DBEDT
• DBEDT
• DBEDT

Hawaii continues to see reduced gas prices while maintaining its position as a premier travel destination, creating favorable conditions for both visitors and residents on Maui.

• Gas prices across Hawaii remain lower than previous periods, helping reduce transportation costs for rental car users and island residents
• Hawaii maintains its status as one of the most sought-after travel destinations, indicating strong visitor demand for Maui vacations
• Reduced fuel costs may translate to savings for vacation rental guests who plan to explore the island by car
• The combination of competitive gas prices and high destination appeal suggests a positive tourism environment for the islands

Source: Maui News

AAA forecasts that 22.2 million residents from Pacific states will travel during the upcoming holiday season, potentially bringing increased visitor volume to Maui and other Hawaiian destinations.

• West Coast travelers represent a major source market for Maui tourism, with this projected surge likely to boost local vacation rental bookings
• Holiday travelers should expect busier airports, attractions, and dining establishments throughout Maui during peak travel periods
• Vacation rental guests may want to book activities and restaurant reservations well in advance due to anticipated higher visitor volumes
• The record travel projections suggest strong economic recovery and pent-up demand for holiday getaways to tropical destinations like Maui
• Local businesses and vacation rental operators should prepare for potentially higher occupancy rates and increased demand for services

Source: Maui Now

Sentry provided $120,000 in charitable contributions to Maui organizations as part of their PGA Tour tournament sponsorship activities. This donation highlights the positive economic and community impact that major sporting events bring to the island.

• Major tournament sponsor Sentry distributed $120,000 across multiple Maui-based charitable organizations
• The donations demonstrate how PGA Tour events create benefits beyond tourism revenue for local communities
• Local charities receive significant funding boosts when major sporting events come to Maui
• Corporate sponsorships of island tournaments often include meaningful community giving components
• The charitable contributions support various causes important to Maui residents and families

Source: Maui Now