A new state report shows Japanese visitor arrivals have only recovered to 46% of pre-pandemic levels, with most staying on Oahu rather than visiting Maui. The state plans to work with Japanese travel partners to promote Maui as Japanese tourists are among the highest-spending visitors.
- Japanese visitor arrivals statewide have only recovered to 46.4% of pre-pandemic levels, lagging behind other Asia-Pacific markets.
- Only 13.6% of Japanese visitors travel to neighbor islands like Maui, compared to much higher rates from other visitor markets.
- Japanese tourists spend more on shopping than any other major visitor group, making them highly valuable economically.
- Maui currently draws nearly 90% of visitors from the US Mainland, offering limited room for growth from that market.
- The state will work with Japanese airlines, travel agencies and retailers to promote new itineraries to neighbor islands.
Source: Maui Now
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