The Hawaii Supreme Court is reviewing a $14 million verdict against Philip Morris in a case that could set precedent for how business liability is determined when customers are harmed by deceptive marketing practices.
- A lung cancer survivor won $14 million from Philip Morris after jury found the company liable for deceptive marketing about smoking risks.
- The award was reduced by nearly half when jury assigned 46% fault to the smoker herself.
- Philip Morris is asking the state’s highest court to throw out the entire verdict due to alleged trial errors.
- The case centers on whether businesses can reduce liability by blaming customers for harm caused by the company’s intentional fraud.
- The court’s decision could establish important precedent for business liability cases across Hawaii.
Source: Hawaii Free Press
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