Hawaii saw $1.77 billion in visitor spending in April 2026, up 4.8% from last year, even though total arrivals dropped slightly. Visitors spent an average of $278 per day, a 14.1% increase from the previous year.
- Total visitor arrivals fell 0.5% to 828,959, but higher daily spending of $278 per person drove revenue growth.
- US East Coast visitors showed strongest growth with 16.3% more arrivals and 18% higher spending at $530.4 million.
- West Coast remains largest market despite 4.8% decline in arrivals, generating $903.4 million in spending.
- Japanese visitor arrivals increased 6% while Canadian arrivals dropped 4.1% due to ongoing challenges.
- Year-to-date spending through April reached $7.89 billion, up 8% from 2025.
Source: Maui Now
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