A YouGov survey found 52% of baby boomers rate Hawaii as their top US travel destination, with this demographic spending over $6,000 per trip and taking at least three vacations annually.
- Baby boomers average three trips per year and spend more than $6,000 per getaway according to PhocusWright research.
- 52% of boomers gave Hawaii the strongest positive impression in a YouGov travel survey, beating Canada (50%) and Florida (46%).
- Boomers prefer beach getaways, scenic lake and mountain trips, plus sightseeing at well-established tourist attractions.
- This demographic values comfort, accessibility, and cultural familiarity when choosing destinations.
- Maui’s 30 miles of beaches, including Big Beach and Kaanapali Beach, appeal to this high-spending visitor segment.
Source: Islands
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