Several major US tourist destinations including San Diego and Las Vegas are launching new marketing campaigns to attract more visitors amid tourism slumps and revenue shortfalls.
- San Diego launched a major tourism campaign despite budget shortfalls that led to doubled parking meter rates.
- Las Vegas is implementing an image refresh campaign as high prices and fees make the destination less appealing to travelers.
- Both destinations are spending significant money on marketing despite being well-known household names.
- Tourism officials are trying to counter negative perceptions about costs and value at these popular destinations.
Source: Traveloffpath
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