Maui recorded $523.2 million in visitor spending in May 2026, a 26.4% jump from a year earlier, with arrivals up 18.4% as the island continues rebounding from the 2023 wildfires. Maui outperformed every other island in the state for both spending and arrival growth.
- Maui welcomed 231,331 visitors in May, up 18.4% year-over-year, approaching pre-wildfire arrival levels.
- Visitors spent an average of $340.40 per day on Maui, a 19.4% increase, though average trip length shortened from 7.43 to 6.64 days.
- Growth was driven by increased arrivals from the US East, US West, and Japan markets.
- The Canadian market remains a weak spot, with arrivals and spending down across Hawaii due to ongoing ‘sociopolitical issues.’
- Summer air seat outlook shows mainland US growth but fewer scheduled seats from Japan, Canada, Korea, and Australia compared to last year.
Source: Maui Now
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