The inaugural Wailuku Film Festival ran June 17–21, 2026, drawing over 5,300 attendees to Historic Wailuku over five days. The event featured 100+ films from 15 countries and generated 12.5 million media impressions, with local businesses reporting increased sales throughout the week.
- More than 5,300 total attendees visited Historic Wailuku and the Maui Arts and Cultural Center across the five-day festival.
- The event showcased 100+ films including 55+ Hawaiʻi-made productions and work from filmmakers representing 15 countries and indigenous nations.
- Multiple screenings at the historic ʻĪao Theater sold out, boosting foot traffic for nearby shops, restaurants, and businesses.
- The festival generated over 12.5 million media impressions, raising Maui’s profile with audiences across the U.S. and internationally.
- The event was organized by the Maui Film Office and supported by the County of Maui, signaling potential for an annual recurring draw.
Source: Maui County
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