The inaugural Wailuku Film Festival ran June 17–21, 2026, attracting more than 5,300 attendees, screening 100+ films, and generating over 12.5 million media impressions. Wailuku businesses reported increased foot traffic and sales throughout the event.
- The five-day festival drew over 5,300 total attendees, with multiple screenings at the historic ʻĪao Theater selling out.
- More than 12.5 million media impressions were generated across press and social media, raising Maui’s profile internationally.
- Wailuku town businesses reported a noticeable boost in activity and sales during the festival week.
- The event was organized by the Maui Film Office and supported by the County of Maui, signaling potential for an annual recurring draw.
- Filmmakers from 15 countries participated, positioning Maui as an emerging destination for international independent cinema.
Source: Einpresswire
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