Maui June Visitors Up 1% But Average Stay Drops Sharply

Maui saw modest year-over-year gains in visitor arrivals and spending in June 2026, though the average length of stay fell nearly a full day compared to last year. Domestic travelers offset declines in Japanese and Canadian visitors.

• Maui welcomed 229,197 visitors in June 2026, a 1% increase over June 2025, with spending rising to $516.4 million.
• Average length of stay dropped to 7.86 days from 8.86 days a year ago, giving businesses less time to capture guest spending per trip.
• First-half 2026 visitor spending on Maui reached $3.34 billion, a 12.3% jump over the same period in 2025.
• International markets softened, with Japanese arrivals down 4.2% and Canadian arrivals falling 15%.
• US West and US East travelers drove overall growth, supported by expanded airline capacity of over 1.1 million transpacific seats in June.

Source: Maui Now

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