Travel + Leisure named Maui the most romantic destination in the world, edging out Paris in a survey of Americans. Despite the flattering ranking, Maui visitor counts and spending were down in August 2026, even as year-to-date arrivals showed modest growth.
- Maui edged Paris 34% to 33% as the top romantic destination in a Funjet Vacations survey, a finding that has now circulated for two years.
- Wailea hotels averaged $621 per night in September 2026, and a week-long stay can easily exceed $4,300 before resort fees, parking, a rental car, and airfare.
- Maui welcomed 201,789 visitors in August 2026, a 5.5% year-over-year decline, with visitor spending down 9.6% for the same month.
- Year-to-date arrivals through August 2026 were up 6% over 2025, indicating an uneven recovery rather than a steady rebound.
- West Maui areas like Kaanapali are noted as offering better value than top-tier Wailea resorts, suggesting price-sensitive travelers have options.
Source: Beatofhawaii
Share this article
