Multiple outlets reported that Hawaiian Council has selected 24 businesses for the ʻUlu o Lele interim marketplace in Lahaina, set to open November 10 at the former Outlets of Maui site. The project, more than two years in the making, aims to restore economic activity in Lahaina while permanent rebuilding of Front Street continues.
- 24 businesses were selected by the volunteer, community-led ʻUlu o Lele Advisory Committee from 126 total applications
- Selection prioritized applicants affected by the 2023 wildfires or with a direct connection to Lahaina
- 17 modular storefronts, built in Hilo, have been delivered to Maui and are being installed at the former Outlets of Maui location
- Hawaiian Council is developing the approximately 3-acre marketplace with support from Hawaiʻi Community Foundation
- The two-year initiative will also include food truck operators, pop-up vendors, local makers, artists, and planned entertainment beyond the permanent storefronts
- The project is intended to complement, not replace, the long-term rebuilding of Front Street
- Mayor Richard Bissen congratulated the selected vendors, noting many businesses have been part of Lahaina for generations (KITV)
Sources
- Maui Now: 24 businesses selected for Lahaina’s ʻUlu o Lele Marketplace ahead of Nov. 10 grand opening
- KITV: Maui’s ‘Ulu o Lele marketplace brings Lahaina businesses back Nov. 10
- Hawaii News Now: Hawaiian Council announces businesses selected for ʻUlu o Lele marketplace in Lahaina
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