Island Essence, a Maui-based luxury bath and beauty brand, prioritizes local employment and production over cost-cutting outsourcing options. The company creates products using Hawaiian ingredients like plumeria, kukui nut, and tamanu nut oils.
- Island Essence produces luxury bath and beauty products using Hawaiian fragrances and oils including plumeria, gardenia, and kukui nut.
- General Manager Charade Law prioritizes hiring local employees and using local agencies despite higher costs than outsourcing.
- The company’s signature Maui Miracle Oils line features ingredients rooted in Polynesian history for hair, skin and nail care.
- Law emphasizes building relationships and maintaining authenticity as key to business success on Maui.
Source: Hawaiibusiness
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