Wailuku Film Festival Draws 5,300+ Attendees in Debut Year

The inaugural Wailuku Film Festival ran June 17–21, 2026, drawing over 5,300 attendees to Historic Wailuku over five days. The event featured 100+ films from 15 countries and generated 12.5 million media impressions, with local businesses reporting increased sales throughout the week. More than 5,300 total attendees visited Historic Wailuku and the Maui Arts and […]
Inaugural Wailuku Film Festival Drew 5,300+ Attendees Over Five Days

Multiple sources report that the first-ever Wailuku Film Festival, held June 17–21, 2026, successfully established Maui as a destination for independent and Indigenous cinema. The event, an initiative of the Maui Film Office supported by the County of Maui, drew thousands of visitors and generated significant local economic activity. The festival attracted more than 4,000 […]
Kaanapali Dining Scene Highlighted as Hub of Maui Food Culture Recovery

A national food publication spotlights Kaanapali restaurants as cultural anchors three years after the 2023 Lahaina wildfires destroyed much of Front Street’s dining scene. Chefs along the Kaanapali strip are drawing visitors with Hawaiian and Pacific Rim cuisine rooted in local ingredients and tradition. Kaanapali Beach restaurants are receiving positive national media attention, which may […]
HTA Selects Maui Groups for 2026 Sustainable Tourism Collaborative Programs

Multiple sources report that the Hawaiʻi Tourism Authority has announced the organizations chosen for its 2026 Community Tourism Collaboratives on Maui. The two cohort-based programs, running July through October 2026, aim to strengthen community-led tourism through cultural preservation, environmental stewardship, and authentic visitor experiences. Selected nonprofits and businesses will receive workshops, training, and business development […]
Four Seasons Wailea Draws Visitors Thanks to ‘White Lotus’ Tourism Buzz

The Four Seasons Resort Maui at Wailea continues to attract guests drawn by its role as the filming location for Season 1 of HBO’s ‘White Lotus.’ The show’s popularity has kept the property and surrounding Wailea area in the spotlight for travel media. The Four Seasons Resort Maui at Wailea served as the primary filming […]
Wailea Golf Courts Family Travelers as U.S. Golf Participation Surges

Multiple outlets report on Wailea Golf’s growing appeal as a family-friendly destination, set against a backdrop of record U.S. golf participation. The National Golf Foundation notes the sport’s participant base has grown 41% over the past six years, with family play identified as a key driver of that growth. More than 48 million Americans age […]
Maui Invitational Returns Nov. 23-25 with Sweepstakes Drawing Visitors

The 2026 Southwest Maui Invitational college basketball tournament is set for November 23-25 at the Lahaina Civic Center, featuring eight top programs. A fan sweepstakes running through August 13 is offering trip packages that include flights, hotel stays, and activity experiences on Maui. The tournament runs November 23-25, 2026 at the Lahaina Civic Center, bringing […]
Fatal Koki Beach Drowning Highlights Unguarded Hana Coastline Risks

A California woman died and a Texas woman was hospitalized after both were pulled from the water at Koki Beach near Hana. The incident highlights the absence of lifeguards at popular Road to Hana beaches, including Koki, Hamoa, and Waianapanapa. A 56-year-old woman died and a 53-year-old woman was hospitalized in critical condition after being […]
Maui Named Among Top U.S. Staycation Destinations as Domestic Travel Rises

A domestic travel surge is driving stronger visitor demand at U.S. beach and leisure destinations, with Maui listed among the top spots benefiting from Americans choosing shorter, closer-to-home trips over international travel. Americans are increasingly opting for domestic short trips over long-haul international holidays, boosting demand at coastal and resort destinations. Maui is cited alongside […]
Free Manta Ray Documentary Screening at Four Seasons Wailea on July 24

The Surfrider Foundation’s Maui Chapter is hosting a free public screening of ‘The Last Dive,’ a manta ray conservation documentary, at the Four Seasons Resort Maui at Wailea on July 24. Doors open at 5 p.m. and a Q&A with the director and marine researchers follows the film. The free event takes place July 24 […]